Lisa Buyer Spills the Tea on Modern PR: A Candid Chat on "Social PR Secrets"

Social PR Secrets by Lisa Buyer

In this comeback episode of "Social PR Secrets," Lisa Buyer returns from a year-long hiatus to share her journey, insights, and the transformative landscape of public relations. From the evolution of PR and marketing to the power of podcasting, Lisa delves deep into the strategies, challenges, and opportunities that shape the industry today. Whether you're a seasoned PR professional or just dipping your toes into the world of digital communication, this episode promises a wealth of knowledge.

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Here is a quick skim of what to expect in this snackable and actionable episode

Introduction

- Welcome back to Social PR Secrets after a year-long hiatus.

- Lisa Buyer, the host, took time off to reset, reinvent, and learn.

Why the Break? Lisa Buyer Explains.

- The importance of slowing down to move forward.

- Transition from agency life to sharing knowledge with the masses.

- Creation of the online course "Modern PR Secrets."

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Modern PR Secrets Course

- Focus on trending topics in emerging technology related to PR.

- Leveraging SEO, social media, AR, VR, and AI.

- The need to stay updated in the fast-evolving world of PR and marketing.

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Evolution of PR and Marketing

- Comparison of the static nature of PR & marketing in the past vs. its rapid evolution now.

- Introduction of search engines and social media platforms changed the game.

- The importance of adapting to earn media using emerging technologies.

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Lisa's Journey in the Past Year

- Reinventing oneself is crucial, using Madonna as an example.

- Introduction to Lisa's side brand, "Female Disruptors."

- A platform to feature women disrupting their industries.

- Virtual summits, themed events, and more to help women achieve their goals.

- Transitioning focus to women in PR, marketing, and branding.

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Continuous Learning and Evolution

- Lisa's experience becoming a meta-certified lead trainer for small businesses.

- The importance of certifications and continuous learning.

- Encouragement to explore certifications outside one's primary field.

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Podcasting and Social PR Secrets

- The podcast's origin from Lisa's book "Social PR Secrets."

- The power of podcasting for earned media and brand journalism.

- Collaboration with Joe Fier on the power of podcasting.

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Meta Business Suite

- A time-saving dashboard to manage Facebook and Instagram.

- Features: scheduling, drafting content, team collaboration, and more.

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Digital Asset Management

- Lisa's experience with getting locked out of her Meta accounts.

- The importance of monitoring accounts and responding to verification requests.

- Tips for non-profits and organizations to manage digital assets.

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Digital Detox and Staying Informed

- Importance of staying vigilant and recognizing fraudulent communications.

- The value of taking breaks and resets.

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Conclusion

- Emphasis on growth, evolution, and optimization.

- Life's ups and downs are part of the journey.

- Invitation for listeners to join Lisa's email list for exclusive workshops.

In wrapping up this enlightening episode, it's evident that the PR world is ever-evolving, demanding adaptability, continuous learning, and a keen sense of the digital landscape.

Lisa Buyer's insights serve as a beacon for professionals navigating these waters, emphasizing the importance of reinvention, staying updated, and harnessing emerging technologies.

As we anticipate more from "Social PR Secrets," this episode sets the tone for a season filled with invaluable takeaways and industry secrets. Stay tuned and stay informed!

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