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How to Use VR in PR with Navah Berg
Manage episode 378671619 series 3517422
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If you’ve ever put on a VR headset, you know how thrilling the experience is. But have you ever considered using the up-and-coming technology for PR and marketing? VR expert Navah Berg shares her tips and ideas for how virtual reality can change the industry.
In this new episode of the Social PR Podcast, host Lisa Buyer dives into the possibilities of VR with Navah Berg. Navah is a specialist in both marketing and social PR. She was one of the first women to see the true potential of VR for PR and has dedicated her career to developing more ways to include the technology in our professional lives.
What is Social VR?
So far, most people have been using VR for gaming. So how do you use virtual reality for marketing? According to Navah, the real perf is being able to create a world or platform to bring people together. People can go inside a space, and walk around it. If you’re hosting, you are able to create and build wolds, create avatars and meet up spots. You can tell stories and develop narratives.
For example, Navah created a world for International Women’s Day. She built a meet-up spot full of quotes from women where people were able to come in and come together to celebrate.
Advantages of VR
To some, VR might seem like a gadget. But the advantages are real, says Navah. Here are some of them:
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