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Contenido proporcionado por SocialChain and Social Chain. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente SocialChain and Social Chain o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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Doing Things Media: When Creators Become Business Empires | Scott Dunn, Head of Business Development and Creator Partnerships

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Contenido proporcionado por SocialChain and Social Chain. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente SocialChain and Social Chain o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Recess Therapy host Julian Shapiro-barnum (the creator behind the viral Corn Kid video) didn’t achieve his success solo. Behind him, and a portfolio of several other creators in the industry’s top 10%, sits management, a media consultant, and business partner all rolled into one.

Today’s guest, Scott Dunn of Doing Things Media, joins us to demystify the ever-important and changing creator economy - and where brands fit in this brave new world. One key point we address: what would motivate creators to promote a brand’s product or business, when they can build their own? In this, expect insight on how to work within new creator expectations, what tips the scale between another average influencer and the next big thing, and what led to one kid’s autotuned outburst shifting the global corn market.

Got a question or suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.

  continue reading

264 episodios

Artwork
iconCompartir
 
Manage episode 375523673 series 2425217
Contenido proporcionado por SocialChain and Social Chain. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente SocialChain and Social Chain o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Recess Therapy host Julian Shapiro-barnum (the creator behind the viral Corn Kid video) didn’t achieve his success solo. Behind him, and a portfolio of several other creators in the industry’s top 10%, sits management, a media consultant, and business partner all rolled into one.

Today’s guest, Scott Dunn of Doing Things Media, joins us to demystify the ever-important and changing creator economy - and where brands fit in this brave new world. One key point we address: what would motivate creators to promote a brand’s product or business, when they can build their own? In this, expect insight on how to work within new creator expectations, what tips the scale between another average influencer and the next big thing, and what led to one kid’s autotuned outburst shifting the global corn market.

Got a question or suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.

  continue reading

264 episodios

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