217: Boosting conversions and why so much advertising is a waste of money

SMC: School Marketing and Communications

School marketing and communications with Charlie Maughan, Rita Kilroy and Sophia White

In the episode of SMC, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Account Manager – Sophia White. In the Making News segment, the team discuss the City of Sydney spending hundreds of thousands of dollars removing out-of-home street furniture, and what school marketers can learn about placements. In the Deep Dive, the team discuss the power of ‘multitouch engagement’ and uniting admissions and marketing, before taking the (click)bait of John Le Cras’ recent piece ‘Why so much advertising is a waste of money’. Finally, in the Rants and Raves segment, the team rant about social media, and the dangers of building your brand on someone else’s (digital) land.

• AdNews - Advertising street furniture in Sydney moved in favour of pedestrians
• MarketingProfs - Boosting conversions: The power of Multitouch Engagement in Sales and Marketing
• SMC216 – Is your post-tour process up to scratch?
• SMC214 – Your Data Goldmine: unleashing the power of first-party insights for your school marketing
• SMC178 – How to market your school’s arts events
• SMC187 – How to execute the perfect conversion event
• SMC209 – How to grow marketing’s influence within your school
• John Le Cras – Why so much advertising is a waste of money
• Mumbrella – Don’t build your home on someone else’s land – TikTok, cookies and Facebook news

Got more questions for Charlie and the team? You can ask them via the following:

· Email: [email protected]

· Survey: imageseven.typeform.com