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214: Your Data Goldmine: unleashing the power of first-party insights for your school marketing

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Manage episode 388004504 series 2390512
Contenido proporcionado por Brad Entwistle. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Brad Entwistle o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

School marketing and communications with Charlie Maughan, Rita Kilroy and Amanda Reid

In this episode, Charlie is joined in the studio for the last episode of 2023 by his co-host Rita Kilroy, and Mentor Marketing Founder and Director – Amanda Reid. In the Making News segment, the team discuss the mass Optus out(r)age and the lack of communication which serves a reminder to school marketers of how (not) to manage crisis communications. In the Deep Dive, Amanda took the team through the importance of First-Party Data to all marketers as the deadline for the end of cookies approaches. The team discuss what a First-Party Data Strategy would look like, and where school marketers should start. Finally in the Rants and Raves segment, the team raved about some self-skipping ads produced by Ikea India.

· Mumbrella: Optus out(r)age: a communication company that needs to work on its communication

· Contagious – Ikea India uses self-skipping ads to promote practical furnishings

Got more questions for Charlie and the team? You can ask them via the following:

· Email: [email protected]

· Survey: imageseven.typeform.com

  continue reading

225 episodios

Artwork
iconCompartir
 
Manage episode 388004504 series 2390512
Contenido proporcionado por Brad Entwistle. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Brad Entwistle o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

School marketing and communications with Charlie Maughan, Rita Kilroy and Amanda Reid

In this episode, Charlie is joined in the studio for the last episode of 2023 by his co-host Rita Kilroy, and Mentor Marketing Founder and Director – Amanda Reid. In the Making News segment, the team discuss the mass Optus out(r)age and the lack of communication which serves a reminder to school marketers of how (not) to manage crisis communications. In the Deep Dive, Amanda took the team through the importance of First-Party Data to all marketers as the deadline for the end of cookies approaches. The team discuss what a First-Party Data Strategy would look like, and where school marketers should start. Finally in the Rants and Raves segment, the team raved about some self-skipping ads produced by Ikea India.

· Mumbrella: Optus out(r)age: a communication company that needs to work on its communication

· Contagious – Ikea India uses self-skipping ads to promote practical furnishings

Got more questions for Charlie and the team? You can ask them via the following:

· Email: [email protected]

· Survey: imageseven.typeform.com

  continue reading

225 episodios

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