#129 - Kevin Gould On Scaling With Influencers And The Compounding Effect Of Building Good Relationships

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Kevin Gould is the founder and CEO of Kombo Ventures, and the co-founder of three incredible brands: Glamnetic, Insert Name Here and Wakeheart. Today we are going to be talking about Kevin’s tremendous success in scaling with influencers, leveraging his entertainment background in Hollywood and understanding the ins and outs of the entertainment and influencer space and applying that to real brands. Kevin will be joining us in Mexico next month for our next DFN mastermind event.

Bullet points

(00:34) Intro

(02:40) The start as an entrepreneur

(07:05) What working at a talent agency teaches

(09:58) What mistakes do you see brands make when approaching influencers?

(12:40) The difference between a one-time influencer deal and a brand ambassador

(14:27) &BAM

(16:15) Kevin’s current ventures

(18:55) Customer acquisition

(22:15) The importance of building a community and being data-driven

(23:16) Live commerce

(25:54) Mexico Mastermind 2021: Building a community of entrepreneurs and exchanging ideas

(31:00) Rapid fire question round

(31:24) If you ever had to start again, how would you make your money?

(32:32) What is the most common or biggest mistake that leaders make?

(34:01) Who is a great leader (alive or dead) and why?

(34:46) How do you hire top talent?

(35:48) How do you identify a good business partner?

(37:17) How did you find your business partners?

(38:39) What is one of your proudest moments?

(40:05) What is one interesting fact about you that not many people would know?

(40:55) What daily routines do you have (morning or evening) that have helped make you successful?

(43:10) Being constantly curious

(46:51) The compounding effect of building good relationships

(49:01) What advice would you give your younger self?

(50:13) What book (or books) changed your mindset or life?

(51:23) What unusual or underrated food or drink should more people try out?

(52:10) What makes you happiest?