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Closing the lead gap
Manage episode 320071180 series 2939234
Contenido proporcionado por Andrew Askins and Sean Sun. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Andrew Askins and Sean Sun o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
(0:27) Andrew’s never been to Disney World, and Sean’s surrounded by cat owners
(5:18) Domain names are like gym memberships: you should take them seriously
(10:38) People are scrambling to figure out how to close that lead gap, and that’s fair
(15:40) A less boring alternative to white papers: interactive microsites
(19:48) No time for microsites? Start a movement with other companies
(24:33) What’s better than hosting competitions? Free swag.
(28:19) Everyone loves free stuff—including existing customers
(31:59) One does not simply close the lead gap by making marketing events
Thanks for listening to Small Efforts, a podcast collaboration between Krit and Miscreants. Shoutout to the Hatch Team and Mary Vuong for producing and editing.
Links:
- Andrew’s Twitter: @AndrewAskins
- Andrew's website: https://www.andrewaskins.com/
- Chartkit: https://www.chartkit.io/
- Krit: https://www.krit.com/
- Miscreants: https://www.miscreants.co/
- Sean’s Twitter: @seanqsun
- Hatch Team: https://www.hatch.team/
- Label Time: https://label-time.com/
- Minimum Viable Secure Product: https://mvsp.dev/
- Trace Labs: https://www.tracelabs.org/
For more information about the podcast, check out https://www.smalleffortspod.com/.
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