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The hate on "How-To" content (and what to post on social media instead)
Manage episode 463381057 series 3546039
Contenido proporcionado por Jenna Harding (Warriner). Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Jenna Harding (Warriner) o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Let's dig into the long-standing marketing debate over "how-to" content—why some experts say it “doesn’t sell” and others swear by giving away as much as possible.
The truth lies somewhere in the middle.
I'll share a “hot dog stand” analogy, that'll forever help. you remember how to choose how much value to give away for free online, while reserving your premium material for paying clients.
If you’re a service-based entrepreneur struggling to strike this balance on social media, this episode has the clarity you need.
Value Isn’t Just ‘How-To’: Inspiration, entertainment, and unique behind-the-scenes glimpses all count as valuable for your audience.
Why Some Say “Don’t Post How-To”: Step-by-step guides alone don’t typically convert followers into clients. They need more than just instructions.
Hot Dog Stand Analogy: Don’t give away the hot dog; offer the relish, the factory tour, or the backstory. Provide valuable insight without sacrificing your paid expertise.
Marketing Psychology Still Matters: How-to content can be powerful, but you also need posts that address objections, share your story, and nurture audience trust.
Mindset Shift: Stop overthinking “value.” Think about what your audience finds genuinely helpful, and remember that value has many shapes—education, emotion, connection.
Check out the free training below, to see how Jenna’s Magic Marketing Machine program helps service providers master Instagram and run their accounts in under 15 minutes a day—without giving away the whole farm.
✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"
https://parkdale-republic.lpages.co/evergreen-webinar-registration/
Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)
https://parkdale-republic.lpages.co/10-sales-calls-new
🎉 Tap here to work with Jenna inside Magic Marketing Machine (or MMM+)!
https://www.magicmarketingmachine.com
Music by Jordan Wood
Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine
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