Using Data to Drive Sales, Supply Chain and Product Decisions with USAOpoly's Eric Richardson

Shelf Life: Expert Voices from the Consumer Goods Industry

In this episode we get in-depth on the topic of data-driven decision making with Eric Richardson, Manager of Forecasting and Data Analytics at leading board game company USAopoly. As a data expert, Eric shares how consumer brands can harness data without extensive resources, how to bring and present data to retail buyers to influence replenishment and how to recognize and utilize sudden surges in consumer demand.
This episode explores:

• Specific ways to use and present sales, supply chain and forecasting data in conversations with retail buyers
• How to spot consumer trends in the data and respond quickly
• Ways AI might change the supply chain space
• How USAOpoly and the board game industry is thinking about manufacturing in China vs. domestically

Throughout our conversation, Eric emphasizes, not just the importance of data, but also the art of presenting it in a way that is easily understandable to all stakeholders — both inside and outside of the company.
You won't want to miss Eric's advice and perspective on using in data analytics in the consumer goods industry.

Capíttulos

1. Using Data to Drive Sales, Supply Chain and Product Decisions with USAOpoly's Eric Richardson (00:00:00)

2. Data-Driven Consumer Goods (00:00:01)

3. Implementing a Data-Driven Culture (00:04:49)

4. AI's Impact on Jobs & the Toy Industry (00:18:01)

5. Role of Data in Decision Making (00:31:58)

6. Supply Chain Strategies and Counterfeiting (00:35:35)