The Ideas of Andy Raskin

Shape the Conversation

Contenido proporcionado por Jon Davis and Nicole Mears. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Jon Davis and Nicole Mears o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

6y ago 19:23

MP3•Episodio en casa

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We highly recommend you read through Raskin's writing on LinkedIn to pull out all the nuance for yourself. But in our eyes his post, "The Greatest Sales Pitch I've Seen All Year" is the place to start.

Nicole and Jon broke down the 5 elements to a crafting a powerful story for your product/company/service according to Raskin which are:

#1 Start with a big, undeniable change that creates stakes
#2 Name the enemy
#3 Tease the “Promised Land”
#4 Position capabilities as “magic” for slaying “monsters”
#5 Present your best evidence

Nicole and Jon have seen this principles at work in high growth companies but never seen it articulated so clearly before Raskin.

We also highly recommend checking out more of Raskin's work starting with "How Winners Really Differentiate" and "Why Great Pitches Come From Customers".

30 episodios

#Business #Marketing #Digital Marketing #Shape.io #Technology #Bend #Oregon #Jon Davis #Nicole Mears #SaaS #SHAPE #Start