The Bizniz Talk: Episode 22 - How to grow your business and eCommerce store

Shane Biegnaar

The Bizniz Talk: Episode 22 - How to grow your business and eCommerce store

If you are looking to grow your business and eCommerce store, follow the below 3 step process.
1. Understand your Goals and Objectives
What would you like to achieve for your business and eCommerce store? Are you looking to increase sales, diversify sales channels or looking to access new markets.
These would also be your targets that you are looking to achieve through your growth and eCommerce strategy.
Important to use the SMART goal setting methodology when setting your Goals and Objectives.
2. Develop your strategy
Next you would need to understand where you are right now and where you want to be in the future. (Think of it as the future state of your business).
This is important so that you can understand what you need to do in order to get to the future state of your business.
This is simply your business roadmap of how you going to get from A to C.
3. Finalise your Tactical steps and Action Plan
This should guide you on the exact steps and actions you need to take in order to execute your strategy and in order to achieve your goals/objectives.
You would select if your vehicle would be your own online eCommerce store or if you would sell via a 3rd party marketplace.
This will also direct how you will acquire, convert and retain customers for your business.
Lastly this will also give clarity on your customers, communication channels and messaging.
Comment below if your business is online or if you currently selling through your own eCommerce store?
Let's learn, work and grow together.