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How to Convert More Leads into Paying Customers with Kevin LeSage and Jonathan Torrey
Manage episode 459990625 series 3585594
Contenido proporcionado por Skilled Trades Syndicate - Tersh Blissett and Josh Crouch, Tersh Blissett, and Josh Crouch. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Skilled Trades Syndicate - Tersh Blissett and Josh Crouch, Tersh Blissett, and Josh Crouch o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquà https://es.player.fm/legal.
Welcome to the Service Business Mastery Podcast!
Visit our website for more episodes and insights! www.servicebusinessmastery.com
In this episode, hosts Tersh Blissett and Joshua Crouch are joined by Kevin LeSage, CEO of SearchLight and Jonathan Torrey, Director of Marketing at SearchLight. A cutting-edge analytics platform for the service industry. 📊💡
With backgrounds in digital marketing and a passion for operational excellence, Kevin and Jonathan share how Searchlight connects marketing efforts directly to revenue, helping contractors optimize their investments and streamline operations. From addressing unsold estimates to leveraging technician performance data, this episode is packed with actionable strategies to help service businesses thrive in today’s competitive market. 🚀🔧
In this episode, here's what you can expect to learn:
How to use data analytics to connect marketing investments directly to revenue.
The limitations of traditional metrics like cost-per-lead and the importance of customer acquisition costs.
Strategies to capitalize on unsold estimates and convert them into revenue.
The role of data in bridging marketing and operational inefficiencies.
Insights into future trends, including technician performance metrics and advanced CRM integrations.
If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉)
Links & References:
LinkedIn:
Website:
Explore Jonathan Torrey's blog for data-driven insights: The Data-Driven Trades
This episode is kindly sponsored by:
CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
Connect with us!
Join the Service Business Mastery Facebook group for more updates!
Visit our website: www.servicebusinessmastery.com
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