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Contenido proporcionado por Brandi Mowles. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Brandi Mowles o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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Leads or Purchases? The Best Ad Strategy for Webinar Campaigns

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Manage episode 431408690 series 3003538
Contenido proporcionado por Brandi Mowles. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Brandi Mowles o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Are you torn between picking leads or purchases when it comes to running Meta ad campaigns for webinars? This week, we dive into this dilemma and discuss practical tips for choosing the best objective for your webinar campaigns. Let’s break down the key points and explore the best Meta ad strategies for webinar campaigns.
Topics Covered In This Episode:
1. The best ad strategy for webinar campaigns, tackling the dilemma of choosing between leads or purchases.

2. I emphasize that the decision between leads and purchases is not a one-size-fits-all scenario but depends on various factors.

3. I discuss starting with a lead campaign as the initial goal is to generate leads, which also tends to be more cost-effective.

4. The duration between sign-up for the webinar and the pitch is a crucial factor in deciding whether to run a purchase campaign.

5. Prioritizing testing the webinar with warm traffic to ensure conversions before shifting focus to ad strategies.

6. Employing troubleshooting metrics to assess the effectiveness of the chosen ad campaign, then considering switching to a purchase campaign if necessary.

7. Exceptions arise for different campaigns, such as campaigns with a tripwire, where a purchase campaign may be more suitable.

8. Understanding the importance of asking questions, going deeper, and thinking strategically to elevate from being an ad manager to an ad strategist.

Find the full show notes at: https://brandimowles.com/226
Loved This Episode? Check Out More Here. ⬇️

CLICK HERE LEARN THE CREATIVE COCKTAIL: BLENDING THE PERFECT AD CREATIVES

Additional Resources:

Are you ready to dive deeper into topics like these and receive one-on-one mentorship? DM me “STRATEGIST” on Instagram @brandimowles where we can chat to see if it’s a good fit for you!
Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

  continue reading

230 episodios

Artwork
iconCompartir
 
Manage episode 431408690 series 3003538
Contenido proporcionado por Brandi Mowles. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Brandi Mowles o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Are you torn between picking leads or purchases when it comes to running Meta ad campaigns for webinars? This week, we dive into this dilemma and discuss practical tips for choosing the best objective for your webinar campaigns. Let’s break down the key points and explore the best Meta ad strategies for webinar campaigns.
Topics Covered In This Episode:
1. The best ad strategy for webinar campaigns, tackling the dilemma of choosing between leads or purchases.

2. I emphasize that the decision between leads and purchases is not a one-size-fits-all scenario but depends on various factors.

3. I discuss starting with a lead campaign as the initial goal is to generate leads, which also tends to be more cost-effective.

4. The duration between sign-up for the webinar and the pitch is a crucial factor in deciding whether to run a purchase campaign.

5. Prioritizing testing the webinar with warm traffic to ensure conversions before shifting focus to ad strategies.

6. Employing troubleshooting metrics to assess the effectiveness of the chosen ad campaign, then considering switching to a purchase campaign if necessary.

7. Exceptions arise for different campaigns, such as campaigns with a tripwire, where a purchase campaign may be more suitable.

8. Understanding the importance of asking questions, going deeper, and thinking strategically to elevate from being an ad manager to an ad strategist.

Find the full show notes at: https://brandimowles.com/226
Loved This Episode? Check Out More Here. ⬇️

CLICK HERE LEARN THE CREATIVE COCKTAIL: BLENDING THE PERFECT AD CREATIVES

Additional Resources:

Are you ready to dive deeper into topics like these and receive one-on-one mentorship? DM me “STRATEGIST” on Instagram @brandimowles where we can chat to see if it’s a good fit for you!
Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

  continue reading

230 episodios

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