#649 – Amazon Spring Deal Days & New Search Query Performance Tool | Weekly Buzz 3/19/25

Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Upcoming spring day events, Amazon ads integrating with Adobe Photoshop, and Walmart's got an AI guy of its own. These and more buzzing news on this week's episode!

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We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.
Amazon, Walmart to host spring savings events
https://chainstoreage.com/amazon-walmart-host-spring-savings-events
Amazon Spring Deal Days 2025 is coming March 25-31
https://www.aboutamazon.eu/news/retail/amazon-spring-deal-days-2025-is-coming-march-25-31
Prepare for Prime Day: Send your inventory to AWD by May 15
https://sell.amazon.com/blog/awd-prime-day-prep
New Product: Exciting news from the AdobeSummit! Amazon Ads announced it’s expanding your creative possibilities through a new partnership with Adobe Photoshop and Adobe Express. Soon, you’ll be able to access your Amazon Creative Assets library and leverage our pre-moderation capabilities directly within these Adobe tools.
Via Jeff Cohen on LinkedIn
Walmart Develops GenAI-Powered Assistant for Walmart Merchants
https://corporate.walmart.com/news/2025/03/18/walmart-develops-genai-powered-assistant-for-walmart-merchants
Amazon launches Amazon.ie in Ireland
https://www.aboutamazon.com/news/retail/amazon-ireland
Request to remove meltable FBA inventory by April 15, 2025
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUTZGWExSWUhXUlhFWEFV
Forever 21 store closures accelerated by competition from Shein and Temu
https://www.foxbusiness.com/retail/forever-21-store-closures-accelerated-competition-from-shein-temu
Join the TikTok Shop Sellers Group by Helium 10 - https://h10.me/tiktokgroup
Enhance your competitive edge with Helium 10's new powerful tool, the Search Query Performance Analyzer, offering an in-depth look into Amazon’s SQP data and more. Discover how monitoring keyword fluctuations inside Cerebro, such as with "emo decor" and "coffin decor," can be pivotal in maintaining or boosting sales momentum. By understanding the link between keyword trends and sales, you'll gain invaluable insights for forecasting and strategy adjustments, ensuring you stay ahead in the competitive e-commerce landscape.

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 00:45 - Spring Deal Days
• 04:42 - Amazon Ads x Adobe
• 06:28 - Walmart's AI Revolution
• 07:59 - Amazon Expands to Ireland
• 10:17 - Meltable Inventory Purge
• 11:38 - Goodbye Forever 21
• 13:01 - TikTok Shop Sellers Group by Helium 10
• 13:39 - Helium 10 New Feature: Search Query Performance Analyzer Tool
• 23:41 - Strategy of the Week: Cerebro Historical Trend Monthly Comparison