Ep 5 - Niching, Marketing, and Pricing Like an Expert

Liberated Trauma Therapists Club

Welcome to this week’s episode of Liberated Trauma Therapists Club! Today, we’re tackling a topic that might feel uncomfortable but is absolutely crucial if you want to build a thriving premium fee, cash-pay private practice: showing up as an expert.

For those of you who dream of stepping away from grueling 30+ client weeks, freeing yourself from the whims of insurance companies, and finally being present for your family without guilt, this episode is for you.

Here’s what we cover in today’s episode:

• Debunking Myths About Expertise: Why you don’t need a PhD, decades of experience, or to be the most humble person in the room to claim your expertise.
• What It Really Means to Be an Expert: From niching down to refining your messaging, claiming your unique knowledge, and embracing visibility in your work and marketing.
• The Pricing Mindset Shift: Why charging like an expert isn’t just about money—it’s about matching the quality of your services with the perception of your value.
• Expertise in Action: Practical tips for tailoring your marketing strategy and honing your clinical focus to serve the population you’re meant to help.

Want to take the next step?

Join the Liberated EMDR Therapists Club Facebook community, where we’re kicking off a free 5-day Niching Challenge next week! It’s the perfect way to start narrowing your focus and claiming your space as an expert.

Click the link in the show notes to join us, and I’ll see you there!

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DISCLAIMER:

This podcast is for educational and informational purposes only. Although I am an EMDR consultant-in-training and trauma therapist, this podcast is not a substitute for therapy, clinical consultation, or professional advice. Always seek the advice of your own therapist or other qualified mental health providers with any questions you may have regarding your mental health. This podcast, and this episode, are not meant to substitute legal, accounting, or financial planning advice from lawyers, accountants, and professional financial planners.