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The Junction Box: Journalist turned in-house marketeer – a perspective
Manage episode 462307863 series 3615805
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Account manager Ian Bolland is joined by Neil Mead, marketing & strategy director at Kuka Robotics to discuss what it’s like to move over from trade journalism to marketing within the engineering sector.
Neil explains how his background in journalism informs his work as a marketeer today and provides insight into what he looks for from public relations professionals.
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