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Marketing to the Solo Female Traveller
Manage episode 457426905 series 3608526
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Welcome to Lookers into Bookers, the podcast where we explore the trends shaping the future of tourism. In today’s episode, we’re focusing on the rise of solo female travel and how businesses can tap into this growing demographic. With more women choosing to travel alone, understanding their motivations, spending habits, and desired experiences is key to reaching this market.
We’ll share practical marketing strategies, from offering empowering and safety-conscious travel options to promoting flexibility and building a supportive community. Tune in as we discuss how to create campaigns that resonate with solo female travellers and help your business thrive in this evolving landscape!
Download the Lookers into Bookers, The Tourism Marketing Blueprint book!
Soon to be released is Lookers into Bookers, The Tourism Marketing Blueprint by industry expert Chris Torres. Everything you will see in this book is 100% the strategy Chris took for real life tour operator. No filter. No BS. Just the facts.
In this book, Chris will cover the exact approach we took to grow their leads, bookings and, ultimately, their business.
Register your interest here to be informed of its launch later in 2024: https://forms.gle/oMqs2s5J4Twbtt2X9
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