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Chris Marriot, Founder @ Email Connect | navigating the ESPs and CDPs vendor selection process
Manage episode 430751691 series 3588715
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Timestamped Chapters:
[00:00] Introduction: Importance of choosing the right email service provider
[01:03] Introducing Chris Marriott, founder of Email Connect
[02:35] Speaker 2's experience in the advertising industry
[03:55] Working with email agencies and Digital Impact
[05:46] Speaker 2's involvement with the Relevancy Group
[07:27] Challenges in choosing the right marketing technology platform
[08:50] Lack of a go-to list of ESPs and evaluating vendors through RFPs
[10:04] The rise of "cheap and cheerful" email platforms
[11:24] Importance of choosing the right platform based on features
[12:14] Considerations for migration and integration capabilities
[13:32] Defining the modern ESP and the convergence with CDPs
[15:28] Brands looking for alternatives to aging platforms
[16:53] The importance of trusted advisors in vendor selection
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