The 7 Essential Steps to Developing a Winning VIP Strategy in Gaming

15 Minute Mastery

How do you develop a successful VIP program? Gali Hartuv, the CEO of Warrior Lab, shares invaluable insights on developing a successful VIP program in the iGaming industry. He emphasises that there is no one-size-fits-all approach, and VIP segments can range from 1% to 15% of a company's player base.

He shares his 7-step process for building a VIP program, including research, defining segments, branding, team training, personalization, communication, and continuous monitoring. Gali also discusses the evolution of VIP CRM strategies, highlighting the importance of engagement, retention, and user journeys. He stressed the need for bespoke technology solutions tailored to VIPs, rather than simply copying existing models.

Gali Hartuv's expertise and forward-thinking approach to VIP programs provide a valuable roadmap for gaming companies looking to enhance their VIP offerings and drive long-term player loyalty.

Join the 15-Minute Mastery newsletter: https://newsletter.15m.com/subscribe

Follow us on LinkedIn: https://www.linkedin.com/company/15-minute-mastery

Or follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/

Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery

0:00 Crafting a Winning VIP Program: Gali Hartuv's 7-Step Approach

1:36 Understanding the Evolving Landscape of VIP Segments in Gaming

3:03 Branding, Personalization, and Engagement: The Keys to VIP Success

4:42 Investing in a Dedicated VIP Team: The Foundation for Growth

6:12 Leveraging Data and Analytics to Drive VIP Program Optimization

7:04 Harnessing AI, Automation, and Innovation to Elevate the VIP Experience

Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.