Tactical Tuesday: Google Ads for Lawyers
MP3•Episodio en casa
Manage episode 426809199 series 3583200
Contenido proporcionado por thisisarray.com. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente thisisarray.com o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In our third installment of Tactical Tuesday our host, Kevin Daisey, sits down with Array Digital’s Digital Advertising Strategist, Brian Cole, to discuss Google Ads and hone in on Google search keywords. Throughout the show, Brian & Kevin discuss the importance of negative keywords and how they can help filter out irrelevant search terms. This episode also emphasizes the importance of tracking conversions and optimizing ad campaigns to maximize performance. Together, Brian & Kevin highlight the importance of organizing keywords within ad groups to provide a better user experience & drive results.
…
continue reading
269 episodios