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How Eric and Mike Built Undertone to a $180M Exit
Manage episode 429313154 series 3576892
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Joe interviews Eric Franchi and Mike Cassidy to unearth the story of Undertone, the ad network company they sold to Perion for $180 million.
How did Eric and Mike get Undertone to about $3M in revenue as an agency? Why did they switch to the ad network model? And how did they scale it from there to $100M in revenue, including key hires, GTM, and taking on private equity?
Check out this deep dive to hear two founders' take on the steps required to produce a massively successful adtech outcome.
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