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304.Integrated Marketing Systems with Amy Parrish
Manage episode 443000609 series 3558805
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Integrated marketing systems refers to a strategic approach wherein various aspects of marketing communication like advertising, PR and social media are seamlessly coordinated and aligned to work together towards a common goal. The aim is to create a unified and consistent brand message across different channels and touchpoints, thereby maximizing the effectiveness and impact of marketing efforts. This is a challenge and one that Amy Woodward Parrish consistently takes on as chief marketing officer for Rhythm Communications.
Marketing, like rhythm in a music composition, needs to be consistent. Amy has an impressive resume and some great insights on how to use integrated marketing, which is a strategic approach, both for businesses and entrepreneurs, for consistency in messaging and maximum impact.
See article at: https://goalsforyourlife.com/integrated-marketing/
Contact Amy Parrish at: https://rhythmcommunications.com/ and aparrish@rhythmcommunications.com Sign up for weekly articles at: https://goalsforyourlife.com/newsletter
CHAPTERS: 00:00 - Intro 01:44 - Amy Parrish 04:29 - Integrated Marketing Strategies 07:38 - Digital vs In-Person Events 16:38 - Leveraging Digital Platforms in Marketing and PR 21:11 - Importance of Data Analytics in Marketing Campaigns 25:40 - Team Management Essentials 27:35 - Building a Strengths-Based Team 31:19 - Significance of Integrated Marketing 32:06 - Optimal Social Media Engagement 37:44 - Artificial Intelligence in Marketing 41:55 - How to Contact Amy 44:18 - Closing Remarks
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