Creating Authentic LinkedIn Content with Adam Robinson, CEO of Retention.com & RB2B

The Revenue-Driven CMO

Today’s guest is Adam Robinson, the CEO of Retention.com & RB2B. Adam and Host Chris Mechanic dive into how to run a successful Founder-led content strategy on LinkedIn, why content-market fit is crucial, and why personal stories work best for engaging with buyers. They also discuss how to build growth loops with your content and the benefits of different content distribution strategies.

Takeaways:

• When creating content, be vulnerable and tell authentic stories. Sharing challenges, failures, and insights not only humanizes your brand but can cut through the noise on platforms like LinkedIn. It fosters a deeper connection with your audience.

• Thought Leadership Should Flow from the Founder. Even if not directly selling, a constant stream of insights and thoughts from the company leadership can significantly boost team morale, attract top talent, and position your company as a leader in the industry.

• Like product-market fit, finding your content market fit - what resonates deeply with your target audience - requires perseverance, curiosity, and dedication. Adapt and refine your content strategy based on feedback and engagement.

• Your content efforts must be tailored based on whether your audience is active and engaged on the platforms you choose to focus on. This can significantly impact the effectiveness of your marketing strategies.

• Regular, meaningful posts that offer genuine insights or value tend to create and maintain engagement. Being consistent helps in building a reliable presence that your audience looks forward to interacting with.

• Use personal stories and experiences in your content. Sharing personal anecdotes or insights can significantly enhance the relatability and impact of your posts. It showcases real experiences which are often more compelling than generic content.

• Investing in LinkedIn content won’t make you really famous, but if done right, you'll become famous in a small niche of the world, which helps you and your company in every single way. Forming a parasocial relationship with tens of thousands of people in your market is a very good thing for business.

Quote of the Show:

• “I have people hurling themselves to work for me. My Glassdoor rating is a 2.” - Adam Robinson

Links:

• LinkedIn: https://www.linkedin.com/in/retentionadam/

• Retention.com Website: https://retention.com/

• RB2B Website: https://www.rb2b.com/

• Adam’s Cease & Desist Post on LinkedIn: https://www.linkedin.com/posts/retentionadam_cease-and-desist-activity-7188637237247459331-KOse?utm_source=share&utm_medium=member_desktop

Shoutouts:

• Founder Brand by Dave Gerhardt

• Chase Diamond: https://www.linkedin.com/in/chasediamond/

• Daniel Murray: https://www.linkedin.com/in/daniel-murray-marketing/

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo

• Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950

• Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17

• iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/

• Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/

• YouTube: https://youtu.be/6PmFWV0DRj0

The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/

The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/