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Ep 357 - Crafting Authentic Brand Identities that Stand Out with Anni Valkama
Manage episode 429124634 series 3558244
Contenido proporcionado por RenGen Media, Andrew Pappas, and Game Marketing Strategist. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente RenGen Media, Andrew Pappas, and Game Marketing Strategist o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Crafting an authentic brand is crucial for indie games, especially when trying to stand out in a competitive market, but despite the need, it can be a real struggle for developers to define their positioning and know exactly what will cut through the noise. In this episode, we're going to discuss valuable insights on effective branding strategies, drawing from indie studio and publisher examples, and even explore how branding can be paried with marketing and storytelling, to help carve your niche and resonate with your audience.
Episode Shownotes Link: https://rengenmarketing.com/357
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