Our 5 Step Process to a Successful Podcast Launch - EP: 16

The Business Podcast Roadmap

When folks begin the process of putting together a podcast, they’re initially really excited.

However, many of these people eventually hit a point of overwhelm.

And it isn’t surprising that they reach this point.

Between choosing music, artwork, voice actors, themes and more, there are a lot of tactical things that go into a podcast launch.

But creating a successful podcast launch isn’t as scary as it might seem.

Let’s break down what these stages are. Start with strategic planning.

Get crystal clear on where you’re going, what your goals are, and most importantly, why you’re putting this podcast together.

Once you’ve got these things nailed down and you have a strategic game plan mapped out, then you can start to put together the initial elements of the podcast.

This may include artwork, the title, intros and outros, and all of those pieces.

The next step is recording your first batch of episodes.

Pro Tip: For a successful podcast launch, we recommend launching with three episodes when you first go live.

This way you’re giving new listeners a chance to get to know you straight from day one.

After this, get your show submitted to podcast platforms and directories (Spotify, Apple, Amazon, Google, etc.).

Having your show on these platforms is how your initial core group of listeners is going to find your show.

The final step is getting into the rhythm of creating content on a consistent basis.

Having a consistent, predictable process for recording and releasing content is a huge win for you and your audience.

You can read the full blog post for this episode here: https://bit.ly/3xjPPwO