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How to Craft An Effective Client Journey - EP: 7
Manage episode 407124961 series 3558017
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Now that you have your target audience defined, we can talk client journey.
The customer journey helps business podcasts to create personalized experiences specific to each touch-point and channel.
What are the challenges that your audience is facing?
Are there common problems that come up along their journey to success?
The answers to these questions will give you a real insight into what your customers want and any parts of your product, brand or process that can help them get there.
The Business Podcast Roadmap is a great example of this.
This is a client journey that we have mapped out for our podcast clients at Cashflow Podcasting.
We have found that when a potential client first comes to us, they have a business and offers already established.
They generally know who their audience and clients are, and they have built up a bit of an audience.
These prospects are generally ready to scale their business growth and build a deeper connection with their audience.
This is their starting point on our client journey.
The end goal for our customers is for them to have a podcast that is baked into their online marketing machine.
All they have to do once they get to this point is focus on sharing their expertise and growing their authority on the subject.
Click here to read, watch and listen: https://bit.ly/3MYyqzs
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