15: Breaking the Mold: Innovative Approaches to Modernize the Roofing Industry

Small Town Roofer

In this episode of the Small Town Roofer podcast, host Scott Tebay interviews Joel Patzke, owner of True Work Roofing in Houston, Texas. Joel shares his journey from the restaurant industry to roofing, emphasizing the importance of customer service and ethical business practices. He discusses the unique challenges of the Houston market, including fierce competition and the need for innovative marketing strategies. Joel highlights his company's focus on community engagement, quality workmanship, and using technology to enhance customer experience. The conversation also covers the ethical and practical challenges of roofing in extreme weather, stressing the importance of crew safety and long-term relationships.

Show Highlights:

• Building a strong presence in local neighborhoods
• Challenges of building a reliable team and reducing turnover
• Emphasis on customer experience, communication, cleanliness, and quality work
• Use of technology to enhance customer experience and streamline operations
• Satisfaction derived from providing quality service in the home service industry
• Importance of honesty, accountability, and customer-centric values
• Challenges of roofing in extreme weather conditions, particularly the intense heat in Texas and Arizona
• Ethical considerations of delaying roofing projects due to extreme weather
• Use of contract labor and the importance of building long-term relationships with the crew
• Shared commitment to improving the roofing industry and supporting others in the industry

Links and Resources:

• Trueworks Roofing
• LinkedIn Profile of Joel Patzke