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Marketing Campaigns With Big Ideas = Bigger Impact - With Pete Coles
Manage episode 427127833 series 3552796
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In this episode, we delve into the world of marketing campaigns with Pete Coles, a creative copywriter whose work has won over 20 awards at agencies like WPP and Havas. We discuss the significance of adopting a single-minded big idea in marketing campaigns and how such approaches can vastly outperform minor optimisations in typical marketing strategies..
In this episode, we discuss:
- The importance of a big idea for a campaign
- What crucial information should be included in the brief
- Why your campaign needs to be disruptive
CONNECT
- Pete Coles on LinkedIn https://www.linkedin.com/in/petecoles/
- Pete's website: https://www.petecoles.co.uk/
- David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk
LISTEN
- Spotify: https://open.spotify.com/show/2rZo9Z5laMfQ9OsY9OVyPq?si=652f6e969f9e42ec
- Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-freed/id1731359462
- YouTube: https://www.youtube.com/@MarketingFreedPodcast
- Amazon Music: https://music.amazon.co.uk/podcasts/08eb4a0a-cdfd-4cf7-8801-20f983579715/marketing-freed
- PlayerFM: https://player.fm/series/series-3552796
- Podchaser: https://www.podchaser.com/podcasts/marketing-freed-5619008
- Deezer: https://www.deezer.com/en/show/1000659902
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