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90. Three Tips for Building Your First Customer Success Team (Solocast)
Manage episode 394102812 series 3547716
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A company-wide commitment to customer success is essential for your business. But remember: it starts with you.
In this solocast, Jim Barnish gets into actionable strategies for growth-stage companies building their first customer success team.
Some of what Jim gets into:
- When A Company Scales, Sometimes Customers Get Left Behind: Problematically, many growth-stage companies prioritize acquiring new customers over customer success. They invest heavily in marketing and sales, yet overlook their legacy customers. While initially fruitful, this approach often overlooks the long term value of nurturing and retaining your customers.
- Hire Someone Who Knows Their Sh!t: To start building your customer success team right, be sure to hire a leader who knows the distinctions between the following: customer success, customer support, and sales. These functions seem similar, yet they have vastly different goals.
- Customer Metrics Are Your Roadmap to Success: It’s crucial that you track metrics such as Net Revenue Retention (NRR), Gross Revenue Retention (GRR), Net Promoter Score (NPS), and Customer Satisfaction Score (CSAT). These metrics are vital in understanding if your product/service is resonating with customers, and if your customers are satisfied.
About The Dirt Podcast
The Dirt is about getting real with businesses about the true state of their companies and going clear down to the dirt in solving their core needs as a business. Dive deep with your host Jim Barnish as we uncover The Dirt with some of the world's leading brands.
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