EP 19: Building a High-Quality Email List

Demand Gen Pod

Today on the Demand Gen Pod, In this podcast episode, Ryan discusses the importance of building a high- quality email list. He emphasizes that using good email lists leads to successful email marketing and a great experience for both businesses and audiences. Ryan suggests several strategies for building great lists, such as creating great content, optimizing website forms for better conversions, promoting subscriptions on social media and hosting webinars or events, and utilizing partnerships or collaborations with other companies. He also mentions the use of lead magnets to encourage email subscriptions. Ryan highlights the importance of ethical considerations when building these lists, including being transparent about data usage consent and providing an easy opt-out option. He explains that businesses should follow data privacy regulations like CCPA and ensure that opting out is simple without requiring account logins. Furthermore, Ryan discusses double opt-in mechanisms as a way to confirm subscribers' interests while reducing spam complaints and eliminating incorrect email addresses from the list. He advises implementing segmentation based on demographic data, behavioral data (such as past purchases or engagement levels), preferences, and interests to send more relevant content. Ryan concludes by emphasizing permission-based marketing practices like gaining explicit opt-ins from subscribers who have given their consent and consistently delivering value and relevance through emails. Implementing double opt-in mechanisms can convert the list into a high-quality one with reduced risk of spam complaints. He encourages listeners to subscribe to the podcast on various platforms before wrapping up the episode.