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EP 12: Leveraging Data that Help you Make Meaningful Connections with Prospects
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Today on the Demand Gen Pod, In this episode of the demand gen pod, Ryan discusses the applications of
intent data in marketing and sales efforts. He covers topics such as
harnessing customer data, personalization and segmentation, customer journey
mapping, predictive analytics and lead scoring, automation and personalized
campaigns, data privacy and ethics, and measuring success. Ryan emphasizes the
importance of building meaningful connections with prospects at every stage of
the funnel and continuously improving campaigns based on data-driven insights.
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