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Spotlight Series | A DAM Deep Dive With Bynder's Brian Kavanaugh
Manage episode 386148168 series 3522161
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Bynder’s Director of Global Field and Customer Marketing, Brian Kavanaugh, joined Chris and Anne for the second time in 2023 to give an even deeper look into Digital Asset Management.
In this podcast, Chris and Anne go deep with Brian on:
- The challenges retailers are faced with when it come to Digital Asset Management (aka DAM)
- Why these challenges become particularly acute during the key holiday selling season
- The value gained, both in sales and productivity, from having a strong DAM setup in place
- The many integration points that come into play with a DAM system, particularly a retailer’s PIM system
- And, perhaps most importantly, why not taking Digital Asset Management seriously now, across every level of a retail organization, could come back to bite you in the future
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