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Ep. 55 Xander Kotsatos discusses challenges and opportunities in CTV with AdTechGod
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Xander Kotsatos, the head of sales at Beeswax, shares his journey in the ad tech industry and discusses trends in the market. He highlights the importance of staying up to date with industry news and trends through sources like newsletters, podcasts, and publications.
Xander also emphasizes the need for sales professionals to focus on what they're good at and put in the effort to succeed. He discusses the challenges of fragmented content distribution and the shift towards private marketplace deals and audience targeting in connected TV. Xander also raises questions about the future of the industry and the importance of adapting to constant change.
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