EP069: Build Your 2024 Business and Marketing Plan for Law Firms

Ten Golden Rules Internet Marketing for Law Firms Podcast

In this episode, Ten Golden Rules Founder, Jay Berkowitz, is joined by team members Alyssa and Ike to discuss how to build your 2024 business and marketing plan for Law Firms. Get a head start on a successful 2024, including how to set S.M.A.R.T. business goals, how to develop strategies to implement your plan, the importance of conversion tracking and competitor analysis, and a look into the benefits of utilizing the Entrepreneurial Operating System in your business strategy. Plus, Jay reveals the number one competitive advantage for law firms. Tune in to find out!

Timestamps:

• 00:04 - Introduction to Ten Golden Rules podcast
• 00:25 - 2024 Business and marketing planning post-webinar discussion with Alyssa and Ike
• 01:06 - Download your 2024 interactive planning workbooks
• 02:10 - The importance of early planning and implementation: a TGR case study
• 03:19 - Conversion tracking to assist in your 2024 planning
• 06:28 - How to build your referrals by utilizing the $500,000 Referral Engine by Charley Mann
• 07:15 - When things aren’t going to plan, monitor key metrics: website visitors, leads, new clients
• 09:45 - Analyzing data to improve SEO and marketing efforts
• 11:01 - Using competitive analysis to access market share and identify areas of improvement
• 12:38 - The NUMBER ONE competitive advantage for law firms: Local Service Ads
• 16:42 - Discover the secret algorithm to rank at the top of Google Maps and LSAs
• 16:51 - Help! I’ve fallen and I can’t get back up training session
• 17:45 - Utilizing the Entrepreneurial Operating System for business success: designed by ‘Traction’ and ‘Get a Grip’ author Gino Wickman
• 23:20 - 2024 planning webinar case study
• 24:45 - The importance of Google reviews and referrals
• 25:54 - Steps to take when you want to see change
• 28:30 - Internet marketing funnel initiatives to incorporate into your business plan
• 31:37 - Head over to tengoldenrules.com or check out our YouTube channel for more info
• 31:48 - Download your 2024 business planning workbook

Good Reads:

• What the Heck is EOS? by Gino Wickman
• Mastering the Rockefeller Habits by Verne Harnish
• Traction by Gino Wickman
• Get a Grip by Gino Wickman and Mike Paton

Mentioned Resources:

• Subscribe to Ten Golden Rules on YouTube
• Check out the 2024 business and marketing planning webinar
• Connect with Ten Golden Rules on LinkedIn
• Follow Ten Golden Rules on Facebook
• Connect with Jay Berkowitz on LinkedIn

About Jay Berkowitz:

Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and in publications worldwide.

About the Ten Golden Rules Internet Marketing for Law Firms Podcast

Join host Jay Berkowitz on an innovative journey through the world of digital marketing for the legal industry. With his expertise and passion, and world-class guests, Jay empowers legal professionals to thrive in the digital age. Explore topics like Search Engine Optimization, Google advertising, Artificial intelligence, intake strategies, content marketing, and other law firm growth strategies. Jay’s practical advice and industry expertise equip legal professionals to navigate the online world. This podcast is your invaluable resource for unlocking your law firm’s full potential. Get ready for an extraordinary adventure with Jay Berkowitz as your guide in the ever-changing realm of internet marketing for law firms. Your success story begins here!

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