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106 - Dawn Cunningham - Consumer Insights
Manage episode 378664387 series 3489234
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Episode 106 with Dawn Cunningham, Chief Insights Officer & Customer Experience subject matter expert, delves into the significance of consumer insights as a powerful tool for understanding customer behavior and driving business success. Dawn explains how consumer insights go far beyond marketing, extending into product development, innovation, and risk management. She emphasizes the need to identify and address potential risk blind spots in business strategies. Dawn sheds light on the dynamic nature of consumer preferences, stressing the importance of staying attuned to evolving trends, which can ultimately shape the destiny of businesses.
Additionally, Dawn provides valuable insights into the integration of technology, data analytics, and artificial intelligence in the realm of consumer insights, highlighting their role in extracting actionable intelligence from vast amounts of data. She encourages businesses to embrace change and adapt to the ever-shifting landscape of consumer behavior, fostering resilience and success in a competitive marketplace.
This insightful conversation offers a roadmap for businesses to navigate the complexities of consumer insights and leverage them as a strategic advantage for growth and risk mitigation.
Dawn works with and can be reached through SIVO Insights. (www.sivoinsights.com)
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This podcast is about you and your education about risk management.
When everyone's eyes are focused on the next sale, high-impact, low-visibility risks often get overlooked …we call these Blind Spots. These blind spots cause 'WHAT THE R*SK!' moments.
So, join us on this journey, as we learn to ask the right questions, expose potential pitfalls, and turn those 'WHAT THE R*SK!' moments into 'I've got this!' victories."
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