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Unlocking Revenue through Storytelling with Neely Khan
Manage episode 439297052 series 3485464
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In this episode Jane is joined by Neely Khan, a passionate storyteller.
Neely shares her journey into storytelling, starting from childhood, and explains how storytelling has been a significant part of her career, especially in the hospitality industry.
The conversation delves into the psychological impact of storytelling on emotions and actions, as well as the difference between personal and corporate storytelling.
Neely emphasises the importance of telling guest stories to drive revenue and engagement.
She provides practical advice and examples on how holiday let owners and property managers can incorporate storytelling into their marketing strategies, such as through email sequences, website narratives, and social media.
The episode highlights the transformative power of stories in making brands memorable and emotionally connecting with audiences.
Links from the show:
- The Significant Objects Experiment (story of how two men re-sold 100 Ebay items and made a huge profit with stories): Link HERE.
- An example of storytelling for the vacation rental industry - The podcast DERAILED, is a fiction mystery story, featuring some of the biggest brands from our sector right at the heart of the narrative. This is an example of how brands can come to life and in turn attract more guests, with storytelling: Link to listen, HERE.
Connect with Neely here:
Connect with Jane here:
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