The Evolution of Podcasting: From Audio to AI and Video
Manage episode 431635812 series 3482355
🚀 Ready to revolutionize your podcast strategy? 🚀
✅ Discover why podcasting needs its own PR reboot with Brett Deister and Megan Dougherty.
✅ Learn how humanizing your content could be your next big move!
✅ From metrics that matter to AI ethics, they cover it all on this episode of Digital Coffee: Marketing Brew.
✅ Tune in now to uncover the secrets of podcasting success!
Don't miss out on valuable insights and expert advice! 🎧
3 Fun Facts
1. Megan Dougherty has a passion for cheap coffee.
2. Megan Dougherty made a Star Trek reference about the "prime directive" in the context of ethical podcasting.
3. Despite rebranding efforts, Twitter is still widely recognized and referred to by its original name.
Timestamps:
00:00 Co-founded podcast agency, leverage podcasts for businesses.
04:35 Podcasting rapidly evolving, gaining mainstream acceptance.
08:35 Podcast sponsorships: important for building audience.
11:11 Test and refine landing page for success.
14:48 Focus on good quality audio for podcasts.
17:17 Companies face cost challenges; prioritize quality. AI evolving.
22:13 Ensure podcast availability on key listening platforms.
24:07 Podcast listeners' behavior shift drives business value.
27:44 Podcasting needs human-focused PR for reestablishment.
32:16 Prediction: More video and audio podcasts ahead.
35:26 Consider business impact when evaluating podcasting.
💬 Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at bdeister@digitalcafe.media!
👕 Check out our merch: www.digitalcafe.store
🌟 Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!
45 episodios