Master the Power of Google Business Profiles for Your Marketing Success

Digital Coffee: Marketing Brew

Today's episode dives deep into the world of Google Business Profiles – an often overlooked yet powerful tool for enhancing your local SEO and driving business growth. We'll explore how to claim, verify, and optimize your profile, discuss advanced tips for leveraging AI to boost your content, and address common challenges like duplicate listings. Plus, Marilyn shares insights from her new book, offering practical steps for making the most out of your Google Business Profile. Whether you're a local business owner or running a digital enterprise, this episode is packed with actionable advice to help you stand out in Google's ecosystem. So grab your coffee, and let's get brewing on optimizing your business's online presence!

3 Fun Facts

1. Coffee Preferences: Marilyn Jenkins prefers her coffee black and finds Starbucks black coffee too burnt to enjoy.
2. Verification Options: Google provides alternative verification methods for businesses without a physical address, such as video verification, which accommodates the rising number of remote businesses.
3. Waze and Google Maps Insight: Brett mentioned that Google owns both Waze and Google Maps, providing a broader reach for businesses using Google Business Profile to appear on both platforms.

Timestamps:

00:00 Digital marketing expert helping clients grow online.

03:55 Google Business Profile is more than reviews; it's a free website. Claim and manage your listing for visibility.

10:16 Use chat GPT for content creation, identical info for business listings, and use AI for blog posts.

12:28 Google Business Profile affects Google Maps ranking.

15:18 Manage, claim, and recover business listings with Google.

19:10 Allocate weekly time to update Google Business.

21:35 Active on LinkedIn, offering discount for book.

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