224: Create Content That Sizzles
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All the things you have to offer don't have to be stuffed into every piece of content you create.
Melissa’s all about well-thought out content pillars as your go-to for keeping your audience hooked and hungry for more.
Tune in for your weekly dose of Melissa-wisdom and take your business to the next level.
Topics discussed in this episode:
- branding
- virtual storefront
- online education
- community
- customer avatar
- client results
- tag lines
- content creation
- content pillars
- carousels
- case studies
- testimonials
- authority building
- LinkedIn™
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