))
The Evolving MarTech Landscape I Scott Brinker, Chiefmartec
Manage episode 363690510 series 3477187
Contenido proporcionado por CDP.com. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente CDP.com o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Scott Brinker knows a thing or two about MarTech. After all, he created the MarTech Landscape, the preeminent MarTech industry vendor map. In this episode of Customer Data Perspectives, Brinker shares his insights on how the MarTech evolution is unleashing creativity and productivity, the challenge defining the CDP category, and the value gains across the entire company when customer data is integrated into a common data foundation.
Host: Isaac Sacolick, StarCIO
Guest: Scott Brinker, Chiefmartec & Hubspot
Related reading from CDP.com:
- Explore the 2022 Marketing Technology Landscape
- See how CMOs are allocating marketing budgets in 2022
- Understand the size of the customer data platform market
For the full transcript and additional insights, visit www.cdp.com
9 episodios
Compartir
