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Unleashing the Power of Storytelling: Leveraging Brand Identity for Conversion - with John Gross, Founder, CEO, & Head of Growth Strategy at Fat Earth Media
Manage episode 365520843 series 3452347
Contenido proporcionado por Erik Christiansen, CEO & Co-Founder of Justuno, Erik Christiansen, CEO, and Co-Founder of Justuno. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Erik Christiansen, CEO & Co-Founder of Justuno, Erik Christiansen, CEO, and Co-Founder of Justuno o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this podcast episode, Erik Christiansen, CEO and Co-founder of Justuno, and John Gross, Founder, CEO, & Head of Growth Strategy at Fat Earth Media discuss the importance of trust in conversion and how investing in brand identity can make it easier to convince customers to purchase.
Erik and John talk through:
- the importance of storytelling and investing in brand, particularly for mission-driven brands
- analyzing a brand's mission and story, and how to calibrate the mission to the product
- investing in brand and customer feedback to build a community and create word-of-mouth supporters
- leveraging user-generated content (UGC) to improve brand awareness
- building touch points to give customers a better experience with the brand
- the potential of subscription services as a marketing strategy
- the importance of a holistic approach to marketing
Host: Erik Christiansen - https://www.linkedin.com/in/erikc/
Guest: John Gross - https://www.linkedin.com/in/johntgross/
Justuno: https://www.justuno.com/
Fat Earth Media: https://www.fat-earth.com/
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