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The smart use of data with Dr Christine Bailey
Manage episode 355896826 series 3448473
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"Let's use technology to make the best use of somebody's time rather than the machines taking over the world and replacing individuals."
Dr Christine Bailey is an author, TEDx speaker and PKYC (Perpetual know your customer) expert. Her experience across marketing technology has earned her an array of awards including MarTech's number one woman in B2B Marketing and a feature in Onalytica's Who's Who in FinTech.
Christine joins Debbie Forster MBE on the latest episode of the XTech podcast to discuss personalisation vs privacy, harnessing data for good and the technological potential of using AI to enhance the world of work.
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