))
80. Driving Profitable Growth With Facebook Ads w/ Nigel Thomas
Manage episode 374504816 series 3443132
Contenido proporcionado por Brand Builder University. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Brand Builder University o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Facebook ads have changed more than the weather in recent years, yet there are eCommerce brands that continue to drive incredible growth by mastering the platform.
In this week’s episode, we’re joined by Nigel Thomas who is the CEO of Alpha Inbound, an agency working with 7 and 8-figure DTC brands.
In the episode, we talked about the three key levers that impact ad performance: creatives, landing pages, and increasing average order value.
Enjoy!
Episode Links
- Find Nigel on LinkedIn
Additional Resources
- Get our weekly Brand Builder Newsletter
Talking Points
- 00:00 - Introduction to Guest: Nigel Thomas
- 01:53 - Nigel’s Background
- 09:28 - Dynamics of Facebook Advertising
- 16:49 - Importance of Having Good Creatives
- 20:43 - Utilizing User Generated Content as Creative
- 25:43 - How to Combat the Rise of Advertising Costs
- 27:17 - Optimizing Landing Page For Conversion
- 29:44 - Increasing Average Order Value
- 32:29 - Other Key Metrics That Make Up A Successful Advertising Funnel
- 35:02 - Return on Ad Spend vs Marketing Efficiency Ratio
- 39:08 - Improving Retention and Increasing Customer Lifetime Value
- 42:49 - How to Connect with Nigel
99 episodios
Compartir
