22: Elevate Your B2B Content Marketing Game To Drive Conversions - With Lashay Lewis, SaaS Growth Advisor, Content Marketing Strategist, And Founder Of Authority Plug Women In B2B Marketing podcast

In this inspiring episode of Women in B2B Marketing, host Jane Serra interviews Lashay Lewis, a SaaS growth advisor, content strategist, and Founder of Authority Plug. They discuss Lashay's journey in B2B marketing and content creation, as well as various topics related to content marketing, strategy, and the importance of mental health.

Lashay shares her experiences with imposter syndrome and overcoming negativity, and offers insights on the current economic climate's impact on content marketing. They also touch on the rise of fractional executives, the role of AI in content creation, and the importance of storytelling and ROI in content marketing.

Lashay and Jane discuss:

Lashay's Transition from E-commerce to B2B SaaS
the importance of bottom-of-funnel (BOFU) content for quick wins and revenue attribution
creating visual frameworks to help content marketers learn by doing
embracing your weaknesses - you read that right!
overcoming imposter syndrome to build your personal brand
Specificity and strong content in the current economic climate
tracking metrics in content marketing with Looker Studio, GA
Using case studies to drive conversions
Lashay's career hurdles and overcoming setbacks
Hustle Culture and Mental Health

Key Links:

Guest: Lashay Lewis - https://www.linkedin.com/in/lashaylewis/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/

Authority Plug - https://authorityplug.com/

Lashay's Content Marketing Dashboard - https://authorityplug.com/#contentdashboard