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16: Make 1+1=10: Amplifying Your Reach through Partner Marketing - with Ashley Scorpio, Senior Vice President, Revenue at Levitate Foundry
Manage episode 364222232 series 3423051
Contenido proporcionado por Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing., Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies, and International Outsourcing.. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing., Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies, and International Outsourcing. o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this episode of the Women in B2B Marketing podcast, host Jane Serra welcomes Ashley Scorpio, SVP Revenue at Levitate Foundry, to discuss her career path from politics to B2B marketing - and why Partner Marketing is her top B2B Strategy.
Ashley and Jane dive into:
- Ashley's career path from politics to partnerships: and how marketing is leveraged across it all
- the importance of storytelling, whether selling a platform or an agenda
- building relationships with people from all walks of life
- creating win-win-win situations for everyone involved with partner marketing
- the unfortunate trend of layoffs in partner marketing
- the importance of executive buy-in when it comes to Partnerships
- the benefits of having partnerships, marketing, and sales under one person
- being intentional about your career and where you spend your time
Key Links:
Guest: Ashley Scorpio - https://www.linkedin.com/in/ashleyscorpio/
Host: Jane Serra - https://www.linkedin.com/in/janeserra/
Levitate Foundry - https://levitatefoundry.com/
Our Village United - Elevate - https://ourvillageunited.org/elevate/
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