Communicate, be brave and be nice - growing a successful wedding DJ Business with Mike Readings

Wedding Pros who are ready to grow - with Becca Pountney

Today I'm chatting with DJ Mike Readings, I LOVE sharing my wedding pro members lounge stories, they are always fascinating - and Mikes is no different!

From working on a Disney Cruise to owning two successful entertainment companies, Mike has a huge amount of knowledge to share. Listen to his journey as he shares his experience of growing a successful wedding DJ Business.

Find out more about the Wedding Pro Members Lounge:

https://go.beccapountney.com/wedpro

Find out more about Mike:

https://www.djmikereadings.co.uk/

https://www.instagram.com/dj_mike_readings

https://www.discofactoryuk.com/

Time Stamps:

Starting as a DJ [00:01:31] Mike shares how he started his journey as a DJ, buying gear and doing gigs in nightclubs and pubs.

Working for Disney [00:02:41] Mike talks about his time working for Disney on one of their cruise lines and how it sparked his passion for DJing.

Learning from Carphone Warehouse and Disney [00:04:47] Mike discusses how his experiences working at Carphone Warehouse and Disney have shaped his sales pitch and business approach.

The Disney Training Experience [00:09:18] Mike discusses his experience working for Disney, including the bizarre morning rituals and the impact it had on his entertainment skills.

Transitioning to Full-Time DJ [00:12:04] Mike talks about quitting his job at Carphone Warehouse and taking on window cleaning as a part-time job to pursue his DJ career.

Adapting During COVID-19 [00:16:34] Mike shares how he worked for Sainsbury's and did Zoom kids parties during the pandemic, and how it motivated him to take his business to the next level.

Building Relationships with Suppliers and Venues [00:24:45] Mike discusses his approach to building relationships with suppliers and wedding venues, emphasizing the importance of being nice, communicating effectively, and showing appreciation.

The Power of Communication [00:26:14] Mike highlights the significance of regular communication, particularly through a pre-wedding email, in ensuring a smooth and organized wedding day. He shares how this simple gesture can prevent uncertainty and build trust with venues and couples.

Simplicity and Gratitude in Building Relationships [00:28:55] Becca and Mike stress the simplicity of building relationships with venues and suppliers, emphasizing the value of saying thank you, being organized, and avoiding uncertainty. They discuss the impact of appreciation and positive feedback on business growth.

The importance of sending emails consistently [00:30:03] Mike discusses the importance of consistently sending emails and how he plans to outsource this task during busy seasons.

Advice for someone starting out in the wedding industry [00:30:47] Mike advises new wedding industry professionals to seek advice from experienced individuals rather than relying on family and friends.

The importance of having a life plan [00:34:34] Mike reflects on the importance of having a life plan, not just a business plan, and how he wishes he had thought about his future earlier in his career.

Mentioned in this episode:

In person events coming up soon.

Furtho Manor Farm Wed Pro Party - October 4th 2023. https://go.beccapountney.com/party The Wedding Business Retreat October 9th - 12th. https://go.beccapountney.com/retreat23 Wed Pro Soiree October 18th 2023 Click to Register https://go.beccapountney.com/balmerlawn Wedding MBA - Use code BECCA at the checkout for a discount. https://www.weddingmba.com/