Case Study: Sad Little Town
Manage episode 395795805 series 3044577
Contenido proporcionado por The Speak Easy Podcast, Jen Estill, Karen Stefl — creative studio entrepreneurs, Video experts, and Boss ladies. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente The Speak Easy Podcast, Jen Estill, Karen Stefl — creative studio entrepreneurs, Video experts, and Boss ladies o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Last month, the Detroit Free Press’s editorial page editor ran a piece about moving the state capital to Detroit, deeming Lansing a “sad little town.” It caused quite the stir, to say the least. Lansing residents and Detroiters alike sounded off on social media, the comments sections grew tense, and water cooler conversation was fueled for days. As buzz around the article grew, people in the Lansing community latched onto the phrase “sad little town” with a sense of tongue-in-cheek pride. Thus, an anonymous “Sad Little Town” account on Twitter/X popped up overnight, accompanied by a website with t-shirts and hats proudly displaying the phrase. Almost overnight, “sad little town” evolved from a phrase unfairly maligning Lansing to a rallying cry for unity. (Because who doesn’t love a good t-shirt?) At this point, it’s no secret that Jen harnessed the team at Redhead to put together the materials and skills for this on-the-fly opportunity. But what can this endeavor teach us about making the most of a moment to help bring a community together? This week, Karen talks to Jen about the project, why they chose to remain anonymous at the start, and how an unkind jab was reclaimed as an inside joke, all for the benefit of our beloved city.
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