Mindful Branding; Brandon Birkmeyer

Mindfulness Mode

Brandon Birkmeyer shares his views on mindful branding. Brandon is a former Coca-Cola and Apple advertising executive with over 22 years of experience in marketing at Madison Avenue advertising agencies. He’s advised FORTUNE 100 companies on brand strategy and is a sought-after consultant, speaker, and corporate trainer. Brandon hosts a top-five branding podcast and YouTube channel called Brands On Brands. He is also a bestselling author of the book Front & Center Leadership, which you can find on Amazon or on his website at brandonbirkmeyer.com/books.

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• Website: www.BrandsonBrands.com

Most Influential Person

• Travis Chappell Build Your Network

Effect On Emotions

• In my later years, I stumbled upon life coaching shows, which introduced me to models that helped me distinguish between thoughts and reality. The Life Coach School, in particular, taught me to step back and question whether what I was feeling was truly happening or just a thought.
• I began applying this mindset, especially in anxiety-inducing situations, like being on stage, and realized that reframing my thoughts, such as viewing anxiety as excitement, could significantly change how I felt.

Thoughts On Breathing

• Yes, I would Google breath coaches and learn from them about breathing, Because I am not that person [who knows a lot about breathing methods]. I've stumbled across the Wim Hof Method and I've heard of the Navy SEAL thing when you need to calm yourself down.
• This is what I love about the internet. There's so much stuff that is accessible.

Suggested Resources

• Book: Flip The Script: Getting People To Think Your Idea is Their Idea by Oren Klaff
• Book: Front and Center Leadership by Brandon Birkmeyer
• App: My phone alarm

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