Shifting Terrain and Smart Choices: Strategic Marketing in Motion with Michael Pomposello

Make Each Click Count Hosted By Andy Splichal

Podcast Episode 168 of the Make Each Click Count Podcast features Michael Pomposello, the Founder and Managing Partner of Blue Polo Interactive.

In today's episode, we dive into the world of influencer marketing in the medical space, specifically focusing on their recent collaboration with a LASIK practice in California. We discuss how we've harnessed the power of fitness influencers to showcase the transformative effects of LASIK on their vision and careers.

Throughout this episode, we share practical strategies and creative methods that we've developed to optimize influencer marketing efforts. We also discuss the importance of measuring and monitoring these campaigns to ensure maximum impact.

Recently, we've noticed a trend in the industry––the integration of influencer marketing with native ads on platforms like TikTok, YouTube Shorts, Facebook, Instagram, and Meta platforms. By combining these efforts, Michael and his team have seen even greater results and elevated reach for our clients. Now, as they focus on optimizing a low budget for marketing, we explore how to make every cent count. From Meta and Facebook targeting to capturing organic SEO and social media reach, Michael shares expert advice on maximizing impact with limited resources.

But remember, it's not just about the budget––it's about having a clear understanding of your brand and target audience. We'll guide you through the process of setting realistic budget expectations and goals to avoid limiting your testing.

So, whether you're a seasoned marketer or just starting out, get ready for an episode filled with actionable strategies, insider tips, and real-world examples of how to elevate your influencer marketing game with limited resources.

Episode Action Items:

To find more information about Michael:

LinkedIn

Company Website

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.