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086 - Digging Deeper on Your Numbers
Manage episode 339055364 series 2931779
Contenido proporcionado por Gert Mellak, SEO, Gert Mellak, and SEO. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Gert Mellak, SEO, Gert Mellak, and SEO o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In episode 86 of the SEOLeverage Podcast, Gert Mellak delves into the importance of analyzing website metrics beyond just traffic numbers. He explains the value of understanding user behavior, such as why visitors leave without converting and the difference between branded and non-branded traffic. The episode offers insights into refining conversion strategies based on detailed data analysis.
If you say that you have this much traffic, what are these numbers telling you? Does it give you the correct information? Actually, what is important is to look at the numbers of people dropping off in the middle of reading your article, why they don't take the next step, why they never engage and some other factors. Actually these are the numbers that you need to analyze so that you will be able to convert more and get better results.
Podcast Highlights:
00:01 Prologue
01:10 Introduction of the topic
02:14 What is the difference between branded and non-branded traffic?
03:32 Where do you get this segmented information from? (...Why is it better to increase your non-branded?)
05:19 Why do you need to dig deeper and understand the numbers that you get? (...What are those statistics and user sessions that you need to track and analyze?)
08:06 Invitation to get help in analyzing your numbers.
08:52 End
Resources:
The SEO Leverage App - https://seoleverage.com/app/
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: info@seoleverage.com
101 episodios
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